BMW Motorrad is proud to support the organization of the Hack The Ride 24-hour Hackathon in Barcelona on February 22nd to 23rd, 2014, at the Mobile World Centre space in this city.
The goal of Hack The Ride 24-hour Hackathon is to create cutting edge, innovative mobile applications for urban motorcycle riding.
For this, we invite creative and passionate app developers and designers who enjoy urban motorcycle riding from around the world to enjoy 24 hours of unleashed coding experience.
Besides the fun and excitement to be part of this unique event, cool prizes will be awarded to developers of the best urban motorcycle apps. At the end of the event, the participants – individuals or teams of maximum three people – will present publicly their urban motorcycle app to BMW Motorrad and a selected jury of app and motorcycle experts.
The app improves primarily the urban motorcycle or scooter experience.
The app should be developed as native mobile app that the driver or co-pilot uses before, during and/or after riding her/his motorcycle or scooter of any size or type (e.g. combustion engine or electric drive etc.).
The app improves the motorcycle or scooter experience, explicitly using or owning a motorcycle (useless without using a motorcycle or scooter).
The apps can be of any category. The following categories are just given as orientation and are not meant to be limiting in any form. Contestants are free to imagine and provide solutions for other categories within the general challenge of improving the urban motorcycle riding experience.
Special attention should be given to the ease of interaction for the user. Interaction may take place in any way, e.g. via touch, audio, voice, controller, buttons on bike, etc.
TERMS AND CONDITIONS
1.- TERMS OF PARTICIPATION
Hack The Ride is open to all developers and designers of mobile applications with motorcycle experience.
The number of participants is limited to 150.
Participants should have app development expertise as coder or UX designer. There must be at least one developer per team to develop the working app prototype.
Nevertheless, anyone interested in the intersection of motorcycle riding, cities, coding, and design, is welcome to participate.
Participants must be older than 18 years. There are no limitations in terms of sex, nationality or country of residence.
Employees of the BMW Group may participate but are not eligible for the awards.
In order to participate, individuals and teams have to register online at the Hack The Ride Microsite before February 17th 2014, 5 p.m. (UTC/GMT +1, Barcelona Time). Registration and participation is free. In addition to the online registration, participants will have to register in person at the start of the event with a valid personal ID.
Participants may register as individuals or as teams. Each participating individual or team will be assigned a number. Teams can have no more than three members. There must be at least one developer per team. Teams can be formed prior or at the beginning of the event. During the event there will be a frame window during which interchange of team members will be possible. Instructions will be provided during the Hackathon.
Registration implies the acceptance of these Terms and Conditions.
REQUIREMENTS FOR DEVELOPED APPS
The App should be developed as native app for iOS, Android, Windows Phone or any other mobile OS.
The allowed languages of the app are English, German and Spanish.
The app should be a mobile app to be used with mobile devices, e.g. via smart phone.
Each team can only submit one app to be presented and rewarded at the event.
The app cannot have been published prior to the event.
The app has to be developed at the Hackathon event, but it is allowed to make use of publicly available API’s and data.
Apps cannot be a copy and cannot infringe the IP of other apps. Each participant assures and will be held responsible that no IP is violated.
2. ACTIVITIES OF PARTICIPANTS / TEAMS
The participants have to develop their app during the event.
Participants are personally responsible of the authorship and originality of their proposals, guaranteeing them by the fact of participating in this Hackathon.
To qualify for an award, the individuals or teams must present their app in a short pitch of 3 minutes or less to the jury at an assigned time at the end of the event.
The whole team must be present at the time of the app presentation and award ceremony (see event Agenda) in order to be eligible for the award and to be allowed to actually present their application. The presentation must be in English.
3.- CRITERIA FOR THE EVALUATION OF APPS
Entries will be judged by a panel of selected judges during the presentation based upon the following criteria:
Value: does the app create value? How does the app improve the urban motorcycling/scooter driving experience? How important are the addressed needs?
Innovation: is it an amazing new use case?
User experience: does the app have a gorgeous user interface? Is it easy to use or to interact during the ride?
Market: which/how many people who could be delighted with the solution?
Integration: does the app make great use of motorcycle/riding data (motorcycle data through API, or use of controller, helmet, …) or other relevant data (public data, use of external API’s etc.)
Quality of presentation: Make sure that the judges understand quickly your app, and what need it solves for whom and how.
All submitted entries must be a functional app prototype.
Participants have to ensure the truthfulness and accuracy of the data they provide about themselves and the apps.
Falsity of data or breach of the requirements set forth in these rules will result in disqualification as a participant of the contest.
We will disqualify, in our sole discretion, any entry that we believe contains any element that is malicious, corrupt, incomplete, inappropriate, ineligible etc.
1st Prize: 1x 3.000 Euros for the winner or winning team
2nd Prize: BMW Motorrad equipment, value of about 500 Euros per team member
3rd prize: BMW Motorrad equipment, value of about 300 Euros per team member
Finisher awards for every team and team member that presented its completed solution at the end of the event.
We reserve the right to award additional prizes or change the prizes, at our sole discretion, provided that the value of the prizes shall not decrease.
The Jury will be composed by personalities in the area of design, mobile app development, technology and motorcycle. There will be also a representative of BMW Motorrad in the Jury.
The Jury will evaluate the entries to be rewarded after submission of the app and presentation. The winner and runner-ups will be announced and rewarded at the end of the Hackathon by the Jury according to the event agenda.
6.- BRAND AND LOGO USAGE
Participants will use the brands and logos of Hack The Ride according to the terms of this section. Participants are only allowed and encouraged to use the badges of the Hack The Ride 24-hour Hackathon Logo by using it on their personal webpages, Facebook pages and other social media supports referring to their participation in the Hackathon. The use of any other BMW logos is not allowed at any place outside the Hackathon. Any use that is deemed as inappropriate by the organizers may entail the disqualification of the contestant.
7.- INTELLECTUAL AND INDUSTRIAL PROPERTY
The apps will be released under LGPL License (Lesser General Public License).
“You may copy, distribute and modify the software provided that modifications are open source. However, software that includes the license may be released under a different license.” (http://goo.gl/LFYr44)
Participants declare that their app has not violated any right of intellectual or industrial property of third parties. In the case that there exists co-ownership of the project or that works or knowledge protected with intellectual or industrial property rights of third parties, the participant is responsible for obtaining the consent of all co-owners.
The organizers reserve the right to request evidence of the consent of the co-owners and others for the use of the aforementioned knowledge or work under the terms set out in the Contest.
8.- IMAGE & FOOTAGE RIGHTS
Participants in the Hack the Ride Hackathon authorise irrevocably and on a royalty free basis BMW Group and La Mandarina de Newton S.L. to use its image and/or video/audio in any publicity or marketing initiative or similar regarding this competition, in any media support, including Internet, and participants hereby undertake to subscribe any documents needed with respect to image and footage rights.